04
04
Biolan
Biolan
Client
Client
Biolan
Biolan
Type
Type
Influencer Collaboration
Influencer Collaboration
,
Brand Visibility & PR Event
Brand Visibility & PR Event
Year
Year
2025
2025
About
About
For Biolan, Salt Studio designed a broader influencer collaboration, built on-site brand visibility, and produced a hands-on PR event aimed at reaching a new audience.
For Biolan, Salt Studio designed a broader influencer collaboration, built on-site brand visibility, and produced a hands-on PR event aimed at reaching a new audience.
Our strategy connected Biolan to urban dwellers and aspiring home growers - people not yet familiar with the brand’s products. By blending storytelling, practical tips, and a strong experiential moment, we showcased how easy and rewarding it is to grow herbs and vegetables naturally with Biolan.
Our strategy connected Biolan to urban dwellers and aspiring home growers - people not yet familiar with the brand’s products. By blending storytelling, practical tips, and a strong experiential moment, we showcased how easy and rewarding it is to grow herbs and vegetables naturally with Biolan.
The result was a vibrant concept that introduced Biolan to a new generation of consumers and laid the foundation for long-term brand loyalty - one planting at a time.
The result was a vibrant concept that introduced Biolan to a new generation of consumers and laid the foundation for long-term brand loyalty - one planting at a time.
Credits
Production
Salt Studio
Concept
Salt Studio
Partners
Carusel, Ooni, Ahlberg
Scope
At the heart of the collaboration was a tactile PR event, where guests were invited to get their hands in the soil and experience Biolan products firsthand. The event offered a tangible link to the brand’s values of sustainability and simplicity, while making the products feel accessible and easy to use.
Credits
Production
Salt Studio
Concept
Salt Studio
Partners
Carusel, Ooni, Ahlberg
SCOPE
At the heart of the collaboration was a tactile PR event, where guests were invited to get their hands in the soil and experience Biolan products firsthand. The event offered a tangible link to the brand’s values of sustainability and simplicity, while making the products feel accessible and easy to use.
