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Social Sports Club
Social Sports Club
Client
Client
Carusel & Vitamin Well
Carusel & Vitamin Well
Type
Type
Bi Weekly Run Club
Bi Weekly Run Club
,
Kick off Event
Kick off Event
Year
Year
2025
2025
About
About
Carusel and Vitamin Well teamed up with the help of Salt Studio, to shape a shared vision: a biweekly morning running club where movement, community, and mindful mornings would come together
Carusel and Vitamin Well teamed up with the help of Salt Studio, to shape a shared vision: a biweekly morning running club where movement, community, and mindful mornings would come together
This vision became the foundation for Social Sports Club with Vitamin Well & Carusel, a summer-long community built around active mornings and meaningful connections.
This vision became the foundation for Social Sports Club with Vitamin Well & Carusel, a summer-long community built around active mornings and meaningful connections.
Salt Studio had the pleasure of conceptualizing it together with Vitamin Well, and co-producing the entire experience, turning the idea into reality alongside our partners. The kickoff event, supported by Saucony, set the pace for the season - welcoming runners to join, connect, and move together all summer long.
Salt Studio had the pleasure of conceptualizing it together with Vitamin Well, and co-producing the entire experience, turning the idea into reality alongside our partners. The kickoff event, supported by Saucony, set the pace for the season - welcoming runners to join, connect, and move together all summer long.
Credits
Production
Vitamin Well & Salt Studio
Concept
Vitamin Well & Salt Studio
Partners
Saucony
Photographer
Mikko Sintonen
Scope
With Social Sports Club, we wanted to create more than just a running club - we set out to build a vibrant community where movement, well-being, and connection naturally came together. It became a platform where brands could engage meaningfully with their audiences, not just through visibility, but through real, shared experiences. By turning a shared vision into a living, breathing ritual, we helped strengthen both community ties and brand loyalty.
Credits
Production
Vitamin Well & Salt Studio
Concept
Vitamin Well & Salt Studio
Partners
Saucony
Photographer
Mikko Sintonen
Photographer
Photographer
Photographer
Photographer
SCOPE
With Social Sports Club, we wanted to create more than just a running club - we set out to build a vibrant community where movement, well-being, and connection naturally came together. It became a platform where brands could engage meaningfully with their audiences, not just through visibility, but through real, shared experiences. By turning a shared vision into a living, breathing ritual, we helped strengthen both community ties and brand loyalty.
