02
02
Anton & Anton
Anton & Anton
Client
Client
Anton & Anton
Anton & Anton
Type
Type
Seeding Campaign
Seeding Campaign
,
Product Launch
Product Launch
Year
Year
2025
2025
About
About
When Anton & Anton launched three new products across Finland, they wanted to ensure the news reached the right audiences. We identified and partnered with carefully selected influencers from around the country, sending them thoughtfully assembled product packages - including the new releases and complementary items for creating an inviting dinner setting.
When Anton & Anton launched three new products across Finland, they wanted to ensure the news reached the right audiences. We identified and partnered with carefully selected influencers from around the country, sending them thoughtfully assembled product packages - including the new releases and complementary items for creating an inviting dinner setting.
Credits
Production
Salt Studio
Concept
Tara Junker & Salt Studio
Partners
Brukett
Scope
This targeted approach led to strong visibility for the launch, with carefully selected influencers sharing authentic and engaging content that highlighted the products in use. By matching the right voices with the right products, we helped Anton & Anton connect with food lovers in a way that felt genuine and approachable.
Credits
Production
Salt Studio
Concept
Tara Junker & Salt Studio
Partners
Brukett
SCOPE
This targeted approach led to strong visibility for the launch, with carefully selected influencers sharing authentic and engaging content that highlighted the products in use. By matching the right voices with the right products, we helped Anton & Anton connect with food lovers in a way that felt genuine and approachable.
